Franchising Leadership Summit 2020
The eighth FNB Franchise Leadership Summit was held on 3 March, showcasing the latest trends in franchising as well as sharing ideas on branding, unconventional marketing and entrepreneurism.

Setting out the grim economic scene was FNB’s consumer and property economist Siphamandla Mkhwanazi, followed by a South African multi-unit owner of one of the world’s most iconic brand names, KFC, who explained how through innovation one can continue to grow throughout the economy’s ups and downs. Burt Gunning personifies the successful multi-unit franchisee as an owner of 41 franchised units in the KFC network, with more than 1,300 staff, and is KFC Franchisee of the Year 2019.

Marketing Team
Unconventional marketing’ was proposed to the Franchising Leadership Summit as a means for franchises to connect to their markets smarter and faster, and potentially to make those relationships last longer.

The eighth FNB Franchise Leadership Summit was held on 3 March at The Ballroom, Montecasino in Johannesburg as one of the highlights of the franchising calendar.

As a case study of unconventional marketing, the conference was presented with the details of the launch of a new entertainment venue in Pretoria, Propaganda.

Burt Gunning - Gunret Foods

KFC PrimaryBrandLogo RGB BlackEdge

Many franchises today appear determined to give preference to multi-unit franchisees – for their proven business acumen, experience and financial capability. There is a reason for this: Burt Gunning personifies the successful multi-unit franchisee as an owner of 41 franchised units in the KFC network, with more than 1,300 staff, and is KFC Franchisee of the Year 2019.

Chris Yelland - EE Business Intelligence

EEBI logo

Load shedding is here to stay for some years, and electricity is also one of the biggest expenses of a typical franchise business. Chris Yelland, founder and managing director of EE Business Intelligence, urged franchisors to use their muscle to find electricity solutions on behalf of their franchisee members.

Portia Mngomezulu - Portia M Skin Solutions

Portia M Skin Solutions

The Portia M Skin Solutions brand was presented as a lesson in entrepreneurship and “what is possible”. The eighth FNB Franchising Leadership Summit was held on 3 March at The Ballroom, Montecasino in Johannesburg as one of the highlights of the franchising calendar.

Ryan Bacher - Netflorist

Ryan Bacher Netflorist

Ryan Bacher, co-founder and MD of NetFlorist uses the case study of NetFlorist – a business started by accident – to offer tips on how franchisors could start their own online business.

With his two partners, Lawrence Brick and Jonathan Hackner, they were asked to build an online test store for the South Africa wholesale operation Makro to showcase the possibilities of online retail. What they learned resulted in NetFlorist.

GG Alcock - Kasinomics

Kasinomics

The informal economy presents a huge opportunity for any franchises that can develop a model that works in this “unseen” market.

The eighth FNB Franchise Leadership Summit was held on 3 March at The Ballroom, Montecasino in Johannesburg as one of the highlights of the franchising calendar.

Desi Gilbert - Engen

Desi Gilberd Engen Petroleum Logo

Of Engen’s 1,033 petrol stations in South Africa, 650 have ‘Quick Shop’ convenience stores on them, with Woolworths as the key retail partner, as well as 78 outlets that have a Woolworths store in them.

Chris Yelland, managing director, EE Business Intelligence

by Chris Yelland, managing director, EE Business Intelligence

Eskom is not too big to fail – it has already failed. The issue now is how we deal with this. There is an urgent need for constructive, pragmatic efforts, free of ideological constraints and dogma, to end generation capacity shortages and loadshedding in South Africa in the short- and medium-term.