Brian Altriche, RocoMamas


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At the start of his working life Brian Altriche did not have a career as a business owner in his sights. Far far from it. In fact, everything he did was motivated by the desire to be – what he defined as – free.

Ironically, this desire for a particular kind of independent lifestyle, is exactly what drove Altriche into the sometimes thrilling, often frightening, unpredictable arms of entrepreneurship. Which ultimately (a few decades down the track) culminated in his status as a business leader and franchise founder, whose RocoMamas franchise today boasts 59 stores.

However, the road of his entrepreneurial journey is paved with a feast of successes, fabulous failures, curve balls, grit and determination, and inspired creative business thinking – all of which Altriche generously shares with us at this year's FNB Franchise Summit.

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